Sarah Heaton Gardens

Written By Katherine Brown
 
 

The Brief

To refresh a seven year old website to better reflect the business today. Sarah was keen to convey her belief that the best gardens are beautifully crafted, in tune with nature and reflect their owners life style and life stage.

What we did

  • Completely redesigned website adding gallery pages. Blog and newsletter subscription to be added later this year.

  • Established new brand style including colour scheme, tagline, handcrafted illustrations and icons.

  • Created a clean modern word mark.

  • Designed supporting print collateral.

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With Katherine you are getting a management and marketing consultant in addition to a web designer. Katherine is very talented and able to offer way more than a website. She really thought about my business and created a website that will grow with my business.

Sarah Heaton

 
 
 

Design Elements

 
 
Created gallery page to showcase work

Created gallery page to showcase work

 
 
Designed new wordmark

Designed new wordmark

Developed new tagline

Developed new tagline

Selected new palette

Selected new palette

Handcrafted bespoke icons

Handcrafted bespoke icons

 
 
 
 
 
Katherine Brown

I’m a Canadian living in the United Kingdom - London to be exact. I’m a business person with an eye for modern design. I’m a customer marketer who thinks like a customer. I’m a design thinker who also happens to be a designer.

I’ve worked at senior marketing levels in large corporations like American Express and Sky TV. I’ve worked agency side, leading digital client accounts. I’ve been part of several start-ups, sat on Angel Investing teams and run my own design and print studio.

In 2021, I started Ascender Creative to help small businesses with big plans build their online credibility and create better customer connections. I do this by taping into my 20+ years of business experience mixing it with a strong customer focus and a big dose of creativity.

https://www.ascendercreative.com
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