The 50:50 Project

Written By Katherine Brown
 
 

Background

The 50:50 Project was started by Ascender founder, Katherine Brown. Through a series of interviews, Katherine explores midlife career progression, fulfillment and reinvention.

The Brief

To create a strong visual identity for The 50:50 Project including an online blog and branded social media channels to build awareness for the project and grow its online audience.

What we did

  • Established brand identity including logo, colour scheme, tagline, social media branding.

  • Created dynamic blog with a minimalist design, arresting quotes, strong branded imagery and easy to read structure.

  • Developed social media strategy.

  • Moved site from WordPress to Squarespace and in the process improved security, added functionality and made the site easier to update.

5050macbooksketch.png
 
 
 
 
 
quotebrown20perc.jpg
 

The website gave my project instant credibility and really got me noticed. Having a well designed website meant that when I cold called someone to ask if they would be part of my project, the answer was yes!

Katherine Brown, Founder of The 50:50 Project

 
 
 

Design Elements

 
 
Created branded social media design

Created branded social media design

 
 
Designed new wordmark

Designed new wordmark

Selected new palette

Selected new palette

 
 
 
 
 
Katherine Brown

I’m a Canadian living in the United Kingdom - London to be exact. I’m a business person with an eye for modern design. I’m a customer marketer who thinks like a customer. I’m a design thinker who also happens to be a designer.

I’ve worked at senior marketing levels in large corporations like American Express and Sky TV. I’ve worked agency side, leading digital client accounts. I’ve been part of several start-ups, sat on Angel Investing teams and run my own design and print studio.

In 2021, I started Ascender Creative to help small businesses with big plans build their online credibility and create better customer connections. I do this by taping into my 20+ years of business experience mixing it with a strong customer focus and a big dose of creativity.

https://www.ascendercreative.com
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